４、スマホで読まれる文章術。

「読まれる」そして「つながる」ための書く力が今ほど求められいる時代はありません。

Never before has there been such a demand for the ability to write in a way that is both read and connects with others.

ユーザーは、ながら操作になりがち。テレビを見ながら。通勤時。ご飯。記事はどんどん短縮化。３０００→１５００。すきま時間での勝負が大事。「長さ」「質」が重要。

Users tend to browse whilst doing other things: whilst watching TV, on their commute, or over a meal. Articles are getting shorter and shorter—from 3,000 to 1,500 words. It’s all about making the most of those spare moments. Both ‘length’ and ‘quality’ are key.

商品をアピールしたいなら、主役を「人」にずらす。「人」の悩みや感情の中で共感してもらえそうな内容を文章にする。

例えば、北陸新幹線が完成したニュースではなく、先日放送されていたプロジェクトXの、北陸新幹線の工事の難所に焦点を当てる。

If you want to promote your product, shift the focus to ‘people’. Craft your copy around content that resonates with people’s concerns and emotions.

For example, rather than focusing on the news of the Hokuriku Shinkansen’s completion, I’ll look at the recent episode of Project X, which highlighted the challenges faced during the construction of the Hokuriku Shinkansen.

自己紹介。人と人が出会ったら、まず名乗ります。勤め先や住んでる場所も話すことになります。

Introducing myself. When people meet, the first thing they do is introduce themselves. They also tend to talk about where they work and where they live.

読まれる量より、質。そのテーマに関心のある人だけに向けて書くのもあり。つながる文章の先には、「買う」がある。重要なのは「物語」。

Quality matters more than quantity. It’s perfectly fine to write exclusively for those who are interested in the topic. At the end of a compelling piece of writing lies the act of ‘buying’. What matters most is the ‘story’.

「炎上」の多くは、書かれている内容の問題があるわけではない。「伝え方」に問題があるケースがほとんど。訴えたいことを、その背景から丁寧に書く。「気持ちは分かります」、「共感の言葉」を入れる。

In most cases, the issue with a ‘backlash’ isn’t the content itself. It’s almost always the way it’s communicated. You should explain what you want to convey carefully, starting with the background.
In most cases, the issue with a ‘backlash’ isn’t the content itself. It’s almost always the way it’s communicated. Explain what you want to convey carefully, starting with the background.
Include phrases such as ‘I understand how you feel’ and other words of empathy.

漫画の一番の強さは「言葉にしづらい感情」を表現できる。

The greatest strength of manga is its ability to express ‘emotions that are difficult to put into words’.

TV東京の豊島さん(youtube)、中田敦彦さん(youtube)、橋下さん(大阪府のタウンミーティング)がベストだと思います。自分で、本を読み漁って、みなさんの前で、分かりやすく発表。

もう世の中、仕事、勉強、家事、リフレッシュで忙しいから、時短の時代。小難しい事は、書かずに、参考文献ご覧くださいって感じの方向に持っていくべき。

I think Mr. Toyoshima from TV Tokyo (YouTube), Mr. Atsuhiko Nakata (YouTube), and Mr. Hashimoto (at a town meeting in Osaka Prefecture) are the best. I’ll read through a lot of books on my own and give a clear presentation in front of everyone.

With life these days so busy—what with work, study, housework and finding time to relax—we’re living in an age where saving time is key. Rather than getting bogged down in complicated details, we should steer the discussion towards simply suggesting that readers consult the references.